How We Help
Most consultancies hand you a deck. Phoenix Consulting steps in and does the work — as strategist, interim executive, or both — until the growth engine runs on its own.
Go-to-Market Strategy
Define the ICP, positioning, pricing, and route to market that turn a good product into a repeatable revenue motion.
Interim & Fractional Executive Leadership
Step into a CRO, VP Sales, or Head of Growth seat and run the function directly while the strategy takes hold.
Revenue Operations & Forecasting
Build the pipeline stages, deal-exit criteria, and reporting cadence that make forecasts something leadership can actually trust.
Sales Team Building
Recruit, structure, and coach BDR, AE, and account management teams, with the enablement and career paths that keep them.
Strategic Partnerships & Market Expansion
Identify whitespace, build partner and channel models, and open new markets and revenue streams.
Change Management
Keep revenue performance and team morale steady through M&A, GTM pivots, tech-stack overhauls, and leadership transitions.
Engagements are scoped around the problem, not a fixed package — from a focused go-to-market strategy sprint to a hands-on interim leadership role.
Who We Are
Carrie Frasure
Founder & Principal
Carrie has spent 26 years in sales, the last 16 in senior sales leadership — including a run as Chief Revenue Officer. She has led Sales, Business Development, Account Management, Marketing, and Customer Success organizations, and has partnered directly with CEOs, CROs, CMOs, founders, and boards on go-to-market strategy and commercial transformation.
She has built global teams across North America, LATAM, EMEA, and APAC, and has taken on the work most consultants only advise on: rebuilding underperforming sales functions from the ground up, standing up forecasting discipline where none existed, and stepping into interim executive roles when a company needed someone in the seat, not just in the room.
I don't wait for instructions. I chart the course.
That approach is shaped in part by her academic background in psychology and behavioral science — an interest she has carried into her leadership style, drawing on positive psychology and neuroscience-based coaching to build sales cultures on trust and accountability rather than pressure alone.
Who We Serve
Phoenix Consulting works with founders and executive teams who need a revenue function built, repaired, or scaled — not just diagnosed.
- Challenge
- Enterprise client relationships were being managed reactively, with renewal and expansion left largely to chance.
- Approach
- Took ownership of the enterprise account revenue engine, serving as executive sponsor and strategic advisor to C-suite clients and aligning the firm's offerings to their evolving priorities.
- Outcome
- Built a repeatable renewal, upsell, and cross-sell motion that deepened multi-year partnerships and account penetration across complex global organizations.
- Challenge
- The revenue function was fragmented across sales, marketing, and customer success, with no shared pipeline discipline or forecasting rigor.
- Approach
- Stepped in as fractional Chief Revenue Officer, owning end-to-end go-to-market execution and building the CRM infrastructure — lifecycle stages, deal pipeline, and stage-exit criteria — the team needed to see its own numbers clearly.
- Outcome
- Turned an underdeveloped go-to-market function into a scalable, data-driven revenue engine, with integrated demand generation across paid, organic, and partner channels.
- Challenge
- A services-based agency wanted to expand beyond project work into a scalable education and training offering.
- Approach
- Led Growth for the new academy division, designing and scaling inside sales, account management, and business development teams, and introducing solution-selling and coaching frameworks.
- Outcome
- Converted a single creative vision into a repeatable revenue stream with its own customer lifecycle strategy and materially shorter ramp time for new reps.
- Challenge
- A young SaaS company needed a go-to-market approach for a custom data platform, without an existing partner ecosystem to build on.
- Approach
- Led partner development and go-to-market strategy, identifying whitespace opportunities within the consulting and advisory market.
- Outcome
- Co-launched new partner offerings that opened routes to market the company hadn't previously had access to.
- Challenge
- The firm had never had a formal partnerships function, leaving an entire revenue stream unbuilt.
- Approach
- Hand-picked by the founder to create the firm's first strategic partnerships function from the ground up, building go-to-market frameworks and cultivating executive-level relationships with C-suite partners.
- Outcome
- Opened a new, partner-led distribution channel and became a trusted growth advisor to the firm's senior leadership team.
- Challenge
- A financial wellness platform needed to scale enterprise sales and open new distribution through employer channels.
- Approach
- Owned go-to-market strategy, enterprise sales, and channel development as VP of Enterprise Sales.
- Outcome
- Scaled revenue through new employer partnerships and integrated benefits programs.
Every engagement above is real. Client names are kept confidential out of respect for those relationships — references are available on request.
How to Reach Us
Tell us what's not working in your revenue function, or what you're trying to build. We'll follow up to schedule a conversation.
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- Phone
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